.store Domain Names
.store domain names, open for business
An ending that does a shop sign's work: yourbrand.store tells the visitor what happens here before the page renders. For commerce, that is the address earning its keep. Register from $3.99/yr, with the renewal figure shown before you pay.
.store
Extension
Shown
Renewal before checkout
Live
Availability results
Free
DNS management
The Extension
Why .store?
.store arrived from the 2012 new-gTLD round as retail's plain-English ending, and it has settled into exactly that role: direct-to-consumer brands, boutiques and merch operations using the address itself to say 'this is where you buy'. It pairs naturally with a main site — brand.com for the company, brand.store for the checkout — or stands alone for ventures that are the shop.
Commerce raises the stakes on the boring disciplines, which is where a registrar-minded setup pays: the name in your own details so no platform or developer holds your shopfront, SSL from the first minute because no one types card numbers behind a browser warning, and mail authentication so order confirmations land in inboxes rather than spam folders. All standard here, with the renewal printed beside the registration before you pay.
Good Fit
.store works best for
- Direct-to-consumer and boutique retail brands
- Merch and fan stores beside an existing main site
- Marketplace sellers graduating to their own shopfront
- Pop-up and seasonal commerce with a memorable address
With Every Name
Included with every domain
The shopfront is yours
Registered in your details, never a platform's or agency's — replatform the shop as often as you like, the address stays put.
Trust signals from minute one
Free SSL issues as the name resolves, and SPF, DKIM and DMARC from the zone keep order emails out of spam.
Priced for the long run
Registration and renewal shown together, with registry-premium strings flagged — a shop address is a recurring cost and is presented as one.
Common Questions
Questions about .store
Should my shop be on brand.store or a /shop path on my .com?
Both work; the choice is architectural. A path consolidates search standing on one name and suits a shop that is one facet of the brand. A separate .store shines when the shop is a distinct operation, a different audience, or a platform best kept apart — in which case keep the branding consistent and interlink clearly so the two never read as strangers.
Does the ending affect how customers trust the checkout?
Customers judge a checkout by the padlock, the design and the brand, not the ending — .store reads naturally for commerce and, being a plain English word, needs no explaining. The trust work happens in your certificate, your mail authentication and your reviews, all of which live under the name rather than in it.
Can I move my .store if I change ecommerce platforms?
That is exactly the separation the name gives you. The platform is hosting — replaceable; the domain is the asset. Repoint the delegation or the relevant records at the new platform and the same address serves the new shop; customers, bookmarks and printed packaging never know. Keep the registration in your own account and the shopfront can never be held hostage to a platform decision.
Keep Browsing
Other endings worth a look
Registration and renewal figures for every ending we carry are on the price list.
See the full domain price list or move a domain you already own.
Put the .store on the register before someone else does.
Search runs live against the registry, WHOIS privacy costs nothing where the registry allows it, and the renewal figure is shown before you pay.
Search .store Names