.store Domain Names
.store domain names, open for business
A sign above a door does this job, and so does this ending: yourbrand.store tells a visitor what happens here before the page has finished rendering. In commerce that is an address earning its keep. Register from $3.99/yr, and the renewal figure appears on screen before payment.
.store
Extension
Shown
Renewal before checkout
Live
Availability results
Free
DNS management
The Extension
Why .store?
Retail's plain-English ending arrived in the 2012 new-gTLD round, and .store has spent every year since growing into the job. Boutiques take it. Direct-to-consumer labels sign up, merch operations follow, all of them letting the address itself announce that buying happens here. Some run it beside a company site, holding brand.com for the business and brand.store for the checkout. Others have no use for a second name at all, because the venture is the shop.
Selling online raises the stakes on all the dull disciplines, and dull disciplines are where a registrar's habits earn their money. Your name is what the registration carries, so no platform and no developer ends up holding the shopfront. SSL runs from minute one, since nobody types a card number behind a browser warning. Mail authentication gets configured, so order confirmations land in inboxes rather than spam folders. Every bit of that is standard here, and what year two will cost stands beside what year one costs before you pay.
Good Fit
.store works best for
- Direct-to-consumer and boutique retail brands
- Merch and fan shops trading right beside the main website
- Marketplace sellers graduating to their own shopfront
- Pop-ups and seasonal trading in need of a memorable address
With Every Name
Included with every domain
The shopfront is yours
You are named on the record, never a platform and never an agency. Replatform as often as you fancy; the address itself will not budge.
Trust signals from minute one
SSL issues free the moment the name resolves, while SPF, DKIM and DMARC published out of the zone keep order emails clear of the spam folder.
Priced for the long run
Registration and renewal come back together, and any registry-premium string carries a flag on it. A shop address is a recurring cost, and we present it as exactly that.
Common Questions
Questions about .store
Is the shop better at brand.store, or on a /shop path underneath my own .com?
Both work; what you are settling is architecture. Putting it on a path gathers search standing onto one name and suits a shop that forms one face of a wider brand. A separate .store earns its place where the shop is a distinct operation, a different audience, or a platform you would sooner keep at arm's length. Take that route and keep the branding consistent, interlinking clearly, so the two never come across as strangers to one another.
Will the ending change how much customers trust a checkout?
Not really, no. Nobody at a checkout studies the suffix; they look at the padlock, at the design, at whether they recognise the seller. Because .store is an everyday English word, it sits comfortably in commerce and demands no decoding from anyone. Everything that actually earns confidence sits under the name rather than inside it: the certificate you serve, the mail you authenticate, the reviews you have gathered.
Switching ecommerce platforms later on, does the .store travel with me?
It does, which is the point of owning it separately. Treat the platform as hosting, replaceable whenever the contract sours. What you cannot replace so easily is the asset, and the asset is the domain. Send the delegation, or whichever records the new platform wants, across to it, and your existing address serves the new shop. Customers notice nothing. Bookmarks still work, printed packaging stays accurate, and while the registration sits in an account of your own, no platform decision can hold your shopfront to ransom.
Keep Browsing
Other endings worth a look
Registration and renewal figures for every ending we carry are on the price list.
Read the whole domain price list or transfer a name you already hold.
Put the .store on the register before someone else does.
Search runs live against the registry, WHOIS privacy costs nothing where the registry allows it, and the renewal figure is shown before you pay.
Search .store Names