Trade brief · Software Startups
Where software startups ought to put their website
Everything technical founders, early-stage teams and solo builders shipping a first product need behind a website worth trusting — speed, security and support inside the listed price, none of it buried.
The short answer
Software startups need speed, uptime and the particulars of their trade — starting with a marketing site kept separate from the application itself — from a platform that never asks them to hire a webmaster to keep it moving.
All of it is standard — NVMe storage, LiteSpeed caching, free SSL and migration, mail at your own name and support around the clock — at a rate that reads the same when renewal comes.
By the Hosting & Domains team · Reviewed 18 August 2026
24/7
Support that answers
1-click
WordPress install
Free
SSL certificates
Daily
Backups, all plans
A typical site in this trade is what the product does, who it is for, pricing and a signup or waitlist route — and every one of those pieces leans on something the hosting has to supply.
Here is the fact worth building on: launch traffic for a new product arrives inside a few hours and never repeats in the same shape, which makes the marketing site's worst day its most important one too.
Ask anybody in this trade about their worst afternoon online and the story runs: the launch post hitting the front page of a link aggregator and the marketing site falling over inside ten minutes. This whole page is written to stop that.
The hosting specification for software startups
Set the marketing aside and the requirements turn concrete: a marketing site kept separate from the application itself, a landing page that can be rewritten weekly while positioning is still moving, capacity for a launch day, when a whole quarter's traffic lands in an afternoon and a cost that stays small while the runway is doing more important work.
Every item here maps to something measurable — storage and caching behind the media, uptime and form delivery behind the enquiries, and a panel quick enough to update between jobs. Hold any host to that, ours included.
The response time visitors assume without asking
Visitors decide in seconds, usually on a phone, usually at the moment they were ready to act. The launch post hitting the front page of a link aggregator and the marketing site falling over inside ten minutes — that is the real cost of slow hosting, and no invoice ever itemises it.
Our stack works on that from every side: NVMe disks return database queries in microseconds, LiteSpeed serves cached pages before PHP has started, and image optimisation keeps large photographs sharp without the weight. The result is a site that feels immediate on a phone over mobile data — which is where your customers actually are.
Software suited to this kind of site
In practice, sites in this field get built with WordPress or a static build for the marketing site, an analytics and A/B testing setup and a waitlist or signup form feeding your CRM — each one a single click to install from the control panel, with no command line in sight.
The one-click installer carries over 400 applications, staging copies let you experiment without touching the live site, and our support will genuinely work through a setup question. Idea to published page is an evening, not a project plan.
Mail, trust and the small professional details
Trust is built out of small signals: the padlock in the address bar, a mail address that matches the website, and a site that answers every single time somebody looks. All three are standard — free SSL, mailboxes at your own name, and a 99.9% uptime target with monitoring behind it.
Underneath all of it, a daily copy turns a botched update or a deleted folder into a ten-minute restore rather than a crisis — and support answers at any hour, which counts most at exactly the hours trouble prefers.
Arranged around the way software startups work
Most of our customers are technical founders, early-stage teams and solo builders shipping a first product — people who want the website off their desk, not an unpaid sideline in server administration.
A copy is taken daily on every plan, and putting a file or a database back is one click in the panel rather than a support ticket.
- The certificate and the move across cost nothing
- NVMe drives with LiteSpeed caching in front
- Mail at your own name from the first day
- People on the support desk around the clock
Why Hosting & Domains
Standard on every plan
Copies that take themselves
A fresh copy each day, restorable in one click — a ruined afternoon becomes a ten-minute rewind.
Mail at the name you hold
Mailboxes at your own name come as standard — every enquiry is answered from an address that reads like the business.
Quick precisely where it counts
NVMe drives with LiteSpeed caching land pages instantly on mobile — the screen where technical founders, early-stage teams and solo builders shipping a first product are judged first.
A price with no second act
Renewal bills at the rate you ordered at — no teaser figure is lying in wait for year two.
Support that actually moves
People at every hour who work the practical question in front of them rather than deflecting it.
Headroom held inside the account
From a first site to heavy traffic, upgrades apply in place — no migration, no downtime, no drama.
Quick Start
Order placed to site online
- 1
Set the plan and the name side by side
Begin at the size you are. Even a compact plan carries a professional site for this trade with room to spare, and the tier moves up the moment traffic asks.
- 2
Get the build under way
WordPress and the Website Builder install in one click — and if the site currently runs elsewhere, our engineers move it across free, normally within a day.
- 3
Publish it, then hand us the upkeep
Point the name, open the site on your own phone, then go back to the day job — from there, copies, SSL renewals and uptime monitoring run themselves.
Built In
Fitted to every plan
- WordPress and 400+ further applications installed in one click
- DDoS filtering absorbed at the network edge
- Webmail in the browser plus IMAP, POP and SMTP for any client
- SSH, Git and Composer on the developer plans
- A renewal figure identical to the one you registered at
- A daily copy, with restores you run yourself from the panel
- Your existing site brought across by our engineers, at no charge
- Mailboxes that answer at the name you hold
- Staging copies for trying a change before it goes live
- NVMe SSD storage on every tier, not only the dear ones
Frequently Asked
The questions that come up most
Ought the marketing site and the app to share hosting?
They should not. Keep them apart. The marketing site is content, caches beautifully and has to survive a launch day crowd, while the app has entirely different requirements. Separating them means a spike on the front page cannot touch anybody actually using the product.
Does the site survive a launch on a link aggregator?
A cached marketing page will. The content is identical for every visitor, so LiteSpeed hands over a pre-built copy rather than rebuilding the page thousands of times. Keep the launch page light and heavy third-party scripts off it, and the traffic makes a good afternoon rather than an outage.
How do payments and auto-renewal work?
You pay by credit or debit card through a secure checkout, and renewals bill at the same rate as the original order. Every invoice sits in your client area, and auto-renewal switches off with a toggle in the account — no telephone call needed.
Will the renewal cost more than the first term?
No. The rate you order at is the rate you renew at, year after year. There is no introductory teaser here, so no second-year jump is waiting — the hosting line stays a fixed figure your accounts can plan around.
Keep reading
Sports Clubs — Hosting Brief
The site sports clubs genuinely need — and the hosting that has to keep up beneath it.
Estate Agents — Hosting Brief
The site estate agents genuinely need — and the hosting that has to keep up beneath it.
How to Keep Site Software Updated
Step by step, with every snag flagged before you get to it.
Laravel Hosting — Arranged for Software Startups
Laravel-ready hosting with Composer, SSH and Git-driven deployment.
VPS Hosting
KVM virtual servers — root access, DDoS filtering, one flat monthly figure.
Changing hosts? Run through our checklist first.
A plain order of work for a move nobody visiting will notice: which files go over first, how to carry the mail across without losing a message, when exactly to repoint DNS, and the two mistakes behind nearly every outage we are asked to rescue.
Start on a plan priced without games.
NVMe hosting with SSL and the migration included, people answering at any hour, and a price that stays where it was.
View Laravel Hosting — Arranged for Software Startups plans