DNS and Delegation
Dedicated server value, counted in addresses as well as cores
Buying a whole machine gets you cores and memory that anyone can price, and also gets you the addresses in front of them — which is the part that decides whether your mail arrives.
The short answer
Buy honestly specified bare metal with a panel and genuine bandwidth already in the price, and count the IPv4 address as part of the value rather than a line item, because on your own machine the reverse DNS can be matched to your sending hostname — and that match is one of the first things a receiving mail server checks.
Our Xeon machines are priced as working equipment rather than as a status purchase.
Below: what the address buys you, running your own nameservers and the glue that requires, the specification checks, and the plan we would order.
By the Hosting & Domains team · Reviewed 18 August 2026
99.9%
Uptime, the stated target
24/7
A person, any hour
Free
SSL on every plan
NVMe
Drives, standard build
Ask several suppliers for the same dedicated specification and the quotes will differ by a multiple. Very little of that spread is in the components; nearly all of it is in how each supplier sells and who it expects to be buying. Which makes this the tier where shopping around pays best.
It also makes it worth comparing on things the specification sheet leaves out. On shared hosting the addresses, the reverse DNS and the resolver behaviour are somebody else's problem and somebody else's reputation. On a machine of your own they become assets you configure — and liabilities you inherit if the address arrives with a history.
The address, and the record that points back
An IPv4 address of your own is part of what genuinely comes with a dedicated machine, alongside a control panel and bandwidth quoted honestly. Its value is not that it is scarce; it is that everything about how the internet treats your traffic is keyed to it.
Reverse DNS is the first practical consequence. A receiving mail server takes the connecting address, looks up the reverse record for it, and expects a hostname that matches what the sending server announced. A missing or generic reverse record is one of the quietest reasons perfectly legitimate mail lands in a spam folder, and on a shared platform it is not yours to change. On a machine of your own it is one record, arranged once.
Ask about the address's history before you accept it. A recycled address that has been used for something regrettable arrives with that reputation attached, and unpicking it is slower than being given a clean one at the outset.
Running your own nameservers, and the glue it needs
A dedicated machine is where people first consider running their own authoritative nameservers — ns1 and ns2 on their own domain. It is a legitimate thing to do and it has one mechanical requirement that catches everybody: glue records.
If your nameservers are named within the domain they serve, resolvers face a loop — they must ask your nameserver for its own address. Glue records break the loop: the addresses are registered at the registrar and handed out alongside the delegation. No glue, no resolution, and the fault looks like a server problem when it is a registration one.
It is also more operational responsibility than most people want, and running the server while leaving the zone with a managed DNS provider is an entirely respectable answer. Private nameservers earn their keep for resellers, where the point is that a client never sees the host behind the name.
The specification checks, briefly
What the specification costs, weighed against the shape of the work rather than against a competitor's sheet. What is genuinely included: the IPv4 address, the control panel, and a bandwidth figure that is not asterisked. The storage question, which is capacity on spinning disks set against latency on NVMe. How today's workload actually arrives on the machine once it has been built.
The trap is a badge. Identical silicon is sold with an enterprise label and a procurement-department price, and the difference in the monthly figure is an account manager you will never ring.
What we would order
The Xeon Dedicated plan. The address, the panel and honest bandwidth are in the price, the certificate and the mailboxes come with it, and the renewal matches the order.
Hosted somewhere else already? We move the whole site at no charge, usually within 24 hours, and it goes on answering visitors throughout.
One thing to know before ordering rather than after: VPS and dedicated servers are built to order the moment payment lands, so they sit outside the money-back window that covers hosting plans.
What the specification sheet leaves out
Our interest here is declared: we sell the machine, and we would rather you bought the right one once. That is why the reverse DNS and the glue records get more space than the core count, which you can compare anywhere.
Hosted somewhere else already? We move the whole site at no charge, usually within 24 hours, and it goes on answering visitors throughout.
- An IPv4 address included, not itemised
- Reverse DNS matched to your sending hostname
- Glue records registered at the registrar for you
- Bandwidth quoted honestly, not asterisked
Why Hosting & Domains
Standard on every plan
The essentials inside, not added on
A control panel, an address and honest bandwidth are in the price rather than discovered as line items later.
Reverse DNS that matches
Point the reverse record at the hostname your mail server announces — one of the first checks a receiving server makes.
NVMe and LiteSpeed as the baseline
Under every tier including the smallest, so the storage decision is about capacity rather than about class.
Glue records handled for you
If you run your own nameservers, the glue is registered at the registrar rather than left to chance.
The verdict as an order line
Xeon Dedicated is the argument as an order: working equipment, priced as equipment, with the addresses included.
One rate, printed where you can read it
You renew at the figure you ordered at, which at this tier is a meaningful number to be certain about.
Quick Start
Order placed to site online
- 1
Ask what comes with the address
How many, whether the reverse record can be matched to your hostname, and what the address's history is. A recycled reputation is slower to fix than to avoid.
- 2
Arrange reverse DNS before you send anything
Match the reverse record to the hostname your mail server announces. It settles a surprising share of deliverability complaints on its own.
- 3
Decide whether you really want your own nameservers
Two of them, ideally on separate machines, plus glue records at the registrar. Managed DNS on your own hardware is a respectable alternative.
- 4
Price the workload, not the badge
Match cores, memory and storage class to how the application reads and writes. Identical silicon is available without an account manager in the price.
Built In
Fitted to every plan
- An IPv4 address included with the machine
- Reverse DNS matched to your sending hostname
- Glue records registered at the registrar for you
- A, AAAA, CNAME, MX and TXT on one screen, edits live in minutes
- Bandwidth quoted honestly rather than asterisked
- NVMe SSD storage on every tier, not only the dear ones
- Free SSL on every plan, reissued before the old one lapses
- People on the support desk every hour of every day
- Your existing site brought across by our engineers, at no charge
- A renewal figure identical to the one you registered at
Frequently Asked
Questions we field again and again
What does having my own IP address let me fix?
Reverse DNS, chiefly. A receiving mail server looks up the reverse record for the connecting address and expects a hostname that matches what the sender announced; a missing or generic one is a quiet reason legitimate mail gets filed as spam. On shared hosting that record belongs to the provider. On a machine of your own it can be matched to your hostname, and you also inherit the address's reputation, so it is worth asking about its history before you accept it.
What are glue records and when do I need them?
They are the addresses of your nameservers, registered at the registrar as glue, so a resolver can find them. You need them when your nameservers are named inside the domain they serve — ns1.example.com serving example.com — because otherwise a resolver has to ask your nameserver for its own address and the lookup never completes. No glue, no resolution, and the symptom looks like a server fault.
HDD or NVMe on a dedicated machine?
Read the I/O pattern, not the capacity headline. Archives, backup targets and media libraries are well served by large spinning drives; a database or a busy application wants the latency of NVMe and will notice the difference every day. We sell both, so the decision can be made on how the workload actually reads and writes.
What do I lose compared with a cloud instance?
You give up elastic scaling and the managed services layered on top of it. What you get back is a monthly figure that does not move, the whole of the hardware with nobody else on it, and no meter to watch. Where the workload is steady and predictable, that is usually a trade worth making.
How do refunds work if I change my mind?
The window runs thirty days for shared, business, WordPress and WooCommerce hosting, and seven for reseller. A VPS or a dedicated machine is built to order as soon as payment lands, so neither sits inside the guarantee, and nor does a registration — the registry has already charged for the name. Where the window does apply, one message returns the hosting fee and nobody reads you a retention script.
Keep reading
Dedicated Servers
Bare metal with your own addresses, your own reverse DNS and glue records handled.
VPS Hosting
A VPS where the process tree, the firewall and the reverse DNS all answer to you.
Changing provider? Work through this checklist beforehand.
A straightforward running order for a migration your visitors never spot: which files travel first, how to bring the mail across without dropping a single message, the right moment to repoint DNS, and the two errors that sit behind almost every outage we get called in to fix.
The machine, and the addresses in front of it.
An IPv4 address included, reverse DNS matched to your hostname, glue registered at the registrar, and a flat renewal.
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